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The Radio Roadmap
Introduction
Welcome! (3:32)
A Little About Me
What You'll Learn in this Course
How You’ll Be Able To Apply What You’ve Learned
Lets Get Started!
Why Use Radio
Top Reasons To Use Radio (5:57)
Sometimes Radio Isn’t Your Best Choice!
Radio's Amazing Reach
ROI By Category
Radio Terminology Cheat Guide
Introduction to Radio Terminology (4:54)
Gross Rating Points & Cost Per Points
Reach, Frequency & Dayparts
Cost Per Thousand
PDF Reference Guide With Comprehensive List of Radio Terminology
How Radio Campaigns Are Planned
Introduction To How Radio Buys Are Planned (19:10)
The Buy Brief
Campaign Objectives
Target Audience
Unit Lengths
Market List
Weight Levels & Measurement
Budget
Flight Dates
How Radio Ads Are Booked
Introduction To How Radio Ads Are Booked (14:23)
Calling Out The Campaign
Receiving Pitches
Putting The Buy Together
Station Formats, Etc
Putting Schedules Together
Sending Bookings - The Negotiation
Client Accountability
Introduction To Client Accountability (2:07)
Sponsorships, Promotions & Remotes
Introduction to Sponsorships, Promotions & Remotes (4:22)
Sponsorships
Promotions
Remotes
Traffic Process
Introduction to the Traffic Process (1:02)
Agency Level
Station Level (For the DIY-er)
Creative & Production
Introduction to Creative & Production (6:04)
Writing A Script
Production
Measuring The Success of Radio Ads
Closing Notes
Closing Notes (1:00)
Key Takeaways
Thank You!
Sometimes Radio Isn’t Your Best Choice!
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