The Radio Roadmap
A Do-It-Yourself Insider’s Guide To Running Successful Radio Ads
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My "Do-It-Yourself Insider's Guide" provides the process and understanding of how to get great radio ads successfully on-air!
I'll reveal all the in's and outs of how radio advertising works, where to start, how to measure the success of your ad and much more in between. If you'd like to get radio ads or a promotion on-air, but have no idea where to start, you've come to the right place!
Presented as an hour long, laid back "cinema-style" learner video, content will move at a swift and smooth pace that you can pause, rewind or re-watch, as often as you'd like.
Tune in as I guide you through one of the oldest and most trusted advertising mediums and learn how you can use it to grow traffic, leads, awareness and sales for your business!
Your Instructor
It’s rare in today’s multi-media landscape to find a person in the ad industry with a specific, niche category of expertise. I'm one of those rarities. Over the past 20 years, I've been entrusted to spend over a hundred million dollars on radio advertising for massive brands. I love radio and have touched on virtually all ad categories from small, quirky promotions to multi-million dollar national campaigns.
Being one of North America's handful of radio experts, I've cemented my authority in the industry as a Chair on the Broadcast Research Council, Chair on the PPM Currency Committee and as Vice Chair of the Radio Technical Committee. If you've got a radio question, I've probably got an answer.