In this course, you’ll learn basic radio terminology so that you can have a better understanding of what I’m talking about in some of the lectures.

We’ll review how the radio buying process works from an agency standpoint and more importantly for you, from a client direct perspective, accountability for the dollars spent on a campaign, how radio markets are defined, how radio is measured so you understand how listenership is accounted for, the process of actually getting an ad to air, and how promotions, sponsorships, tags and remotes work and when to use them.

We’ll also go over station formats and regulations for ownership groups and provide some ballpark costs for all of the above, as a helpful frame of reference, so you can think about what kind of budget you’ll need to have for an effective campaign.